Artisanal. The term is tossed around every-damn-where in the food/wine world these days, unfortunately starting to imply
overwrought and/or
pretentious; which is a shame, since all it basically means is
hand-crafted. And since
hand-crafted is the opposite of
mass-produced (i.e.
highly processed, artificially colored, flavored, and
preserved, and as such potentially bad for the body and palate), in concept I'm all for
artisanal. Until it becomes more of a marketing term than a marker of quality, which appears to be in process (excuse the pun) as I write. So what will be the new term, the one that more accurately means
quality? Hmm... (Reminds me of the transition from old-school-cache
organic to new-school-cache
local - how 'bout you?) What

would you prefer -
locally mass-produced or
organically artisanal (but shipped from half-way around the world)? Do you care? Ah, a little food terminology for thought on a Saturday's eve...
As I write, I've been listening to a wine blog/podcast brought to my attention by Stu The Wine Genius -
Graperadio.com. In particular, he pointed out the interview of (artisanal!)
Sine Qua Non wine producer
Manfred Krankl (great name, eh? The interview is in the
archives,
11/27/2006). Since you most likely won't be able to get your hands on
Sine Qua Non yourself (very limited production, very high demand), have a listen to the interview (in two parts) instead. Meantime,
I'll reminisce fondly about the
Sine Qua Non I've been privileged to drink, courtesy of Stu, knowing that I'll never drink it again unless he shares more of his (photo, in his cellar, from last year; each vintage has a different, fabulous label,
waaay cool). Sigh. And thank you Stu!
Labels: artisanal, graperadio, sine qua non, stu the wine genius
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